Wednesday, 24 June 2015

Fast Rising Trend... Women Wearing Florals

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    English roses or fashion bloomers? LIZ JONES fashion verdict on the season's fasting

Should grown women wear florals? Are they suitable for anything other than afternoon tea? I would have said, until recently, categorically not. Florals are especially not suitable on the red carpet: flowers spell day, not night. But a few seasons ago, the zeitgeist started to change.

London designer Erdem made florals cool, young and fresh. Marni and Preen followed suit. For this summer, Burberry Prorsum sent out a trench coat with the word ‘flowers’ emblazoned across the front.

OK, we get it. We must all start smelling of roses. But how to do it if you have the sartorial equivalent of hay fever – i e, you love minimalism, and have the word ‘plain’ etched on your soul? Harden up the feminine vibe with severe accessories.

No ballet flats. No cloth hippy bags. No bows. No belts. No things in your hair. No corsages. No voluminous skirts and nipped-in waists: that all comes across as too retro. And I’d counsel against spending too much: it’s too memorable and you won’t be able to wear it again.

But at least florals are cheerful. I went to a party at No 10 in mismatched floral pyjamas and a floral shirt. Everyone smiled at me, which makes a nice change.
Already a host of celebrities have embraced the floral trend – but who’s been coming up roses?

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